Position Overview

We are seeking a results-driven Senior Marketing Specialist to lead strategic marketing initiatives, build impactful partnerships, and drive business growth. This role requires a combination of creativity, analytical skills, and relationship management to design campaigns, strengthen brand presence, and identify new market opportunities.

Key Responsibilities

Strategic Partnerships

• Identify and develop relationships with retail partners and other strategic allies that align with business goals.

• Conduct market research to target high-potential partners for network expansion and service integration.

• Negotiate and finalize partnership agreements to deliver mutual value.

Marketing Campaigns

• Develop and execute integrated marketing strategies that enhance brand awareness and customer acquisition.

• Create compelling marketing collateral, presentations, and promotional content.

• Coordinate and manage marketing campaigns, ensuring alignment with business objectives.

• Track and analyze campaign performance, adjusting strategies for maximum impact.

Demand Generation & Events

• Organize and oversee demand generation activities targeting small and medium-sized businesses.

• Identify industry-specific and geographic clusters for targeted marketing efforts.

Product & Value Proposition

• Assess customer experience and competitive offerings to identify gaps.

• Collaborate with cross-functional teams to strengthen the brand’s value proposition.

Data Analysis & Reporting

• Monitor KPIs related to marketing and partnership success.

• Prepare regular performance reports with actionable recommendations.

• Provide market insights to guide future strategies.

Qualifications & Skills

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, or related field.

• 4+ years of experience in marketing, partnerships, or brand management.

• Experience in logistics, transportation, or retail industries is an advantage.

Core Competencies

• Proficiency in Microsoft Excel, PowerPoint, and marketing analytics tools.

• Excellent communication, negotiation, and relationship management skills.

• Strong project management and organizational abilities.

• Creative problem-solving and adaptability in fast-paced environments.

• Attention to detail with a results-oriented mindset.

FAQs – Senior Marketing Specialist

1. What is the main focus of this role?
To design and execute marketing strategies that increase brand visibility, acquire new customers, and build strong business partnerships.

2. Will I work independently or with a team?
You will work closely with cross-functional teams, but are expected to manage projects independently when needed.

3. Is industry-specific experience required?
Not mandatory, but experience in retail, logistics, or transportation will be highly beneficial.

4. Will this role involve event management?
Yes, you will plan and oversee demand generation events targeting specific business segments.

5. What KPIs will I be measured on?
Campaign ROI, partnership growth, lead generation, and overall contribution to revenue targets.

6. Is this a creative or analytical role?
Both — you’ll need to combine creative campaign design with data-driven decision-making.

7. What tools should I be comfortable with?
Microsoft Excel, PowerPoint, and relevant marketing or CRM tools for campaign tracking and analysis.

8. Does this position require travel?
Occasional travel may be necessary for partnership meetings, events, or marketing activities.